PPC Advertising for Trades & Home Services
Performance-Driven Advertising That Works as Hard as You Do
Efficient, strategic ad campaigns designed to get you more customers.
Pay-Per-Click (PPC) advertising is one of the most effective ways to generate qualified leads and sales. But it can be complex, time-consuming, and needs constant monitoring. All things a busy business owner doesn’t have time for.
We handle your campaigns from start to finish. Targeting the right customers, eliminating wasted ad spend, and maximizing your ROI so you can focus on running your business.
We have 12 years of experience managing campaigns and netting leads on Google Ads, Local Services Ads, Meta (Facebook & Instagram), and Microsoft (Bing) Ads.
Google Ads
Bring in ready-to-buy customers when they’re actively searching for what you offer.
Google Ads puts your business in front of customers at the exact moment they need your service—whether they’re searching “garage door repair near me,” “HVAC replacement [city],” or “farm equipment dealer.” We build campaigns that capture high-intent buyers and drive real business results.
Depending on your business model and goals, we’ll use Search campaigns (text ads on Google search results), Performance Max campaigns (automated campaigns across Google Search, Maps, YouTube, Gmail, and Display), Shopping campaigns (for product sellers), or a strategic combination of all three.
What’s Included:
- Keyword research targeting high-intent, ready-to-buy customers
- Competitor analysis to identify opportunities your competition is missing
- Ad copywriting that speaks directly to your customers’ needs
- Campaign structure designed for efficiency and scale
- Smart bidding strategies to maximize conversions while controlling costs
- Ongoing optimization—testing, refining, and improving performance every month
Who It’s For:
Any trades or home services business that needs more phone calls, service appointments, project estimates, equipment sales, or bookings. If customers search for what you do, Google Ads gets you found.
Local Services Ads
Dominate local search and only pay for actual phone calls from real customers.
Local Services Ads are Google’s game-changer for service businesses. Your business appears at the very top of search results—above traditional Google Ads, above organic listings—with the green “Google Guaranteed” or “Google Screened” checkmark.
Unlike traditional pay-per-click ads, you only pay when someone calls you directly from your ad. No wasted budget on accidental clicks or tire-kickers—just real leads from real customers ready to hire.
What’s Included:
- Service area targeting to reach the right local customers
- Optimized Profile including services, hours, and more
- Review management to improve your rankings and trust signals
- Lead quality and dispute management
- Budget optimization to maximize qualified lead volume
Who It’s For:
LSAs are available for specific service industries, including HVAC, plumbing, electrical, garage door services, locksmiths, appliance repair, carpet cleaning, window cleaning, lawn care, tree services, and more. If you qualify, you should be using this.
Meta Ads (Facebook & Instagram)
Stay visible, showcase your work, and build trust in your community.
Your future customers are scrolling Facebook and Instagram every day. Meta Ads help you stay top-of-mind, demonstrate your expertise through visual content, promote seasonal offers, and build brand recognition so when they need your service, they think of you first.
What’s Included:
- Audience targeting based on location, demographics, interests, and behaviors
- Campaign strategy aligned with your goals (awareness, website traffic, leads, conversions)
- Retargeting campaigns to re-engage website visitors and past customers
- Ongoing optimization to improve performance and lower cost-per-lead
Who It’s For:
Businesses that benefit from visual storytelling. Roofers with before/after projects, landscapers showcasing seasonal transformations, agricultural suppliers highlighting new equipment or inventory, farmers wanting to drive people to their farm shops, farmers’ market events, and more.
Google Business Profile Management
Your 24/7 digital storefront needs to be working as hard as you are.
Your Google Business Profile is the first impression most customers get when they search for your business or services. A well-maintained profile builds instant credibility, improves your local search visibility, and directly influences whether someone calls you or clicks to your competitor.
What’s Included:
- Complete profile optimization (hours, services, service areas, contact info, website)
- Regular posts about promotions, seasonal updates, completed projects, and news
- Review monitoring and professional response management
- Photo uploads to showcase your team, work, and completed projects
- Q&A management to proactively answer common customer questions
- Monthly performance reporting (profile views, search queries, customer actions)
Who It’s For:
Every local business. Period. If customers can search “[your service] near me,” your profile needs to be complete, active, and optimized to show up and convert.
How We Optimize Your Campaigns
Just some of what’s done behind the scenes to ensure your campaigns are healthy, efficient, and driving results:
Competitive analysis & market research to understand your landscape
Keyword research targeting high-intent, conversion-ready searches
Search query management to eliminate wasted spend on irrelevant searches
Ad copy curation & refinement based on performance data
Account rules to automatically manage budgets and prevent overspending
Extensions and assets for maximum ad visibility (call buttons, location info, sitelinks)
Ongoing A/B testing to find the best-performing bids, copy, and creatives
Negative keyword crafting to block unqualified traffic
Signal research to feed Performance Max campaigns the best conversion data
Audience creation & curation for remarketing to past visitors
Dynamic remarketing to show different messages based on funnel stage
Promotional campaigns to win customers on the fence with great deals
Aggressive bidding strategies to ensure top positioning when it matters most
And so much more
We’re constantly testing, refining, and improving—so your campaigns get better every month, not stagnant.
Not Sure What You Need?
Let’s talk. Book a free, no-pressure consultation, and we’ll discuss:
Your business goals (more service calls? Higher revenue? Seasonal bookings?)
Your current advertising setup (if you have one)
Where the biggest opportunities are
You’ll walk away with honest insights and advice, whether you hire us or not.